We hear a lot about how hard it is to get attention from an audience these days. Everyone’s online, distracted or caught up with their own concerns. Surely it was easier, back in the day. Like back in 1599, when you could just open a theater, attract a crowd, and everyone would be enthralled. Right? […]
About Rick Preston
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Entries by Rick Preston
How clearly does your leadership message reach its audience? Too often, a dangerous gap emerges between what is being said, and what is being heard. When a strategic message needs to reach a wide audience of employees or customers it’s often entrusted to specific “spokespeople” – say, CEOs, executives or public relations staff. This has […]
Customer engagement is a hot topic. As companies dive into social media and online strategies, buyers have more opportunity to research and discover information about your company – and about your competitors as well. Customers are smarter, more informed and more focused on their own needs and solutions than ever before. For salespeople this is […]