Entries by Rick Preston

You can’t spell PRESTON without 4 D’s

Like it or not, your company’s sales process has changed. Today, sales are not just generating revenue, but are part of your organization’s overall productivity. Everyone in your company is involved in the sale. The products are more complex. The customers are more demanding. And everyone has to be a fully aware member of the […]

It’s the 21st Century: Have You Seen Your Customer Lately?

Customer engagement is a hot topic.   As companies dive into social media and online strategies, buyers have more opportunity to research and discover information about your company – and about your competitors as well. Customers are smarter, more informed and more focused on their own needs and solutions than ever before. For salespeople this is […]