Being There

While communication technology changes with the times, the times cannot alter the fact that nothing replaces actually “being there.” What has changed is the art of being there.

We have been hearing for years about how Hollywood has been gearing up for 3D out of necessity to keep the movie-going experience relevant. The success of the film Avatar is heavily dependent upon its 3D immersive experience,  though for many 3D may still seem gimmicky.

Avatar succeeds by not only telling you a story about another world, but also putting you in that world.  This heightened sense of immersion allows you to feel the experience as if you were a character, adding a deeper element to the storyline.

Immersion: humans clamor for it.   Tweets, and views and clicks  contribute part of the story, but we want more. We no longer want to observe the show, we want to be in the show.

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