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Are you a Zoom star? Why not?

We all long for everything to return to “normal,” but online presentations are going to be with us for a while. Everyone has felt that unnerving gut punch as you try to present in an online meeting and receive none of the usual feedback you spent so much time understanding in live presentations. It can […]

You can’t spell PRESTON without 4 D’s

Like it or not, your company’s sales process has changed. Today, sales are not just generating revenue, but are part of your organization’s overall productivity. Everyone in your company is involved in the sale. The products are more complex. The customers are more demanding. And everyone has to be a fully aware member of the […]

Content + Delivery = Impact

Way back when, people in business and society were very particular about how they presented themselves. They had impeccable manners and beautiful clothes, they dressed for dinner every day—think “Downton Abbey.” Then came the late 20th century, and suddenly “casual” was cool. Ties and high heels were out; khakis (or even jeans) were in. Formality […]

Don’t Cascade into the Communications Gap!

How clearly does your leadership message reach its audience?  Too often, a dangerous gap emerges between what is being said, and what is being heard. When a strategic message needs to reach a wide audience of employees or customers it’s often entrusted to specific “spokespeople” – say, CEOs, executives or public relations staff.  This has […]