Like it or not, your company’s sales process has changed. Today, sales are not just generating revenue, but are part of your organization’s overall productivity. Everyone in your company is involved in the sale. The products are more complex. The customers are more demanding. And everyone has to be a fully aware member of the […]
This blog is part 2 in a series. If you missed part 1, please click here to read that entry. In part 1 of our blog series, we discussed how all of your communications processes have changed. Preston Productions can help you communicate with your people and customers in ways you may have never thought. […]
This blog is part 3 in a series. If you missed part 1, please click here to read that entry, or here to read part 2. In part 2, we described how Preston Productions helps you DISCOVER the true focus and goals you need to communicate in your meeting, event, video, or webcast. The next step […]
This blog is part 4 in a series. If you missed any of the other installments, please click here to read them from the beginning. In our last installment, DESIGN, we talked about the strategic planning for your event or meeting. Now in the next phase, DEVELOP, we roll up our sleeves and start getting […]
This blog is part 5 in a series. If you missed any of the other installments, please click here to read them from the beginning. Our last blog post, DEVELOP, brought us to the point of being ready to leave for the venue and the experience we have been working toward. Now that you have […]
How does “Leadership Communications” play into your role as a presenter at a corporate event? It all has to do with audience engagement. Your talk, your presentation, your performance, is your opportunity to show that you can communicate like a leader. To do that, you have to be able to connect with your audience and […]
Way back when, people in business and society were very particular about how they presented themselves. They had impeccable manners and beautiful clothes, they dressed for dinner every day—think “Downton Abbey.” Then came the late 20th century, and suddenly “casual” was cool. Ties and high heels were out; khakis (or even jeans) were in. Formality […]
Customer engagement is a hot topic. As companies dive into social media and online strategies, buyers have more opportunity to research and discover information about your company – and about your competitors as well. Customers are smarter, more informed and more focused on their own needs and solutions than ever before. For salespeople this is […]
Clients often come to us to find specialists in disciplines that aren’t a “core competence” under the corporate roof. It takes visual designers, audio technicians, digital editors, and more to put together a great event. But within our client base, we often uncover hidden talents that add just the right touch and sensibility to resonate […]
by Rick Preston At Preston Productions, we think a lot about what it takes for a leader to be a courageous communicator on stage. Over the years we’ve worked with executives who are charismatic, bold and visionary. We have also worked with those who are scared to death to stand up on a stage and […]
