It’s the 21st Century: Have You Seen Your Customer Lately?

Customer engagement is a hot topic.   As companies dive into social media and online strategies, buyers have more opportunity to research and discover information about your company – and about your competitors as well. Customers are smarter, more informed and more focused on their own needs and solutions than ever before. For salespeople this is a big change, and an opportunity as well.

So, if engagement is happening online, where do live customer events fit in a virtual world? What is changing and where are the opportunities for your salespeople to build relationships with the customer….face to face?

I spoke with Roy Sanford, a veteran CMO and Sales leader, about how things have changed and how events need to shift the approach.

 

 


 

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