It’s Time To Lead

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As the old adage goes: the only thing constant is change. This past year-and-a-half has proven that ten times over. Now that things are trying to return to some sort of normalcy, once again, it is time for you to lead. Zoom meetings, remote working, limited travel, and face-to-face time have led us all to […]

VeriSign

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VeriSign: Brand, Strategy & Sales Integration The Communications Challenge When founder Jim Bidzos launched VeriSign in 1995, the Internet security business barely existed. But the explosion of online business activity led to numerous opportunities and the firm expanded rapidly. Growth brought success, but also complexity. Disparate product lines and numerous acquisitions had led to a […]

Unisys

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Unisys Corporation: Preston Fosters Change at Unisys The Communications Challenge An established, venerable firm must adapt to new trends or fail. Unisys leadership needed to invigorate their IT consulting division and set a direction for the company as a whole. Working with Preston, the executive communications team consistently got the message out through videos, recognition, […]

Tyco

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Tyco: Building a Global Community The Communications Opportunity The signing ceremony that launched a new Tyco Gulf division in the United Arab Emirates offered an opportunity to do more than simply celebrate the closing of a business acquisition. It was a chance to lay the foundation for successful integration of a young company based in […]

Rocket Software

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Rocket Software: Inspiring Followers, Building Leaders The Communications Challenge It takes a special kind of courage to build a unique organization with a successful strategy – and then ask it to change. But that’s what CEO Andy Youniss needed Rocket Software to do. The company had entered a new phase, and its leadership team needed […]

iRobot

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iRobot: Leading The Way In Uncharted Territory Company Overview Founded in 1990 by Massachusetts Institute of Technology roboticists, iRobot® specializes in practical robots that make a difference in people’s lives. To date, the company has sold more than 5 million home robots, including the iconic iRobot Roomba®, and has delivered over 2,900 iRobot PackBot® tactical […]

IBM

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IBM Corporation: Preston Establishes IBM’s Industry Leadership The Communications Challenge Before most of the world had ever heard the term “e-business” IBM Software Group was gearing up to take the lead. Preston was with them to set the stage, working closely with IBM’s internal marketing executives and outside branding agencies to communicate with employees and […]

EMC

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EMC Corporation: Preston Promotes Growth for EMC The Communications Challenge Press and investor relations are key strategic activities for fast moving companies like EMC Corporation. Sensitivity to both audience expectations and the needs of key executives is required. Preston’s ability to grasp messages and respond quickly with creative concepts, along with thorough planning and dependable […]

Courion

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Courion: Big Picture, Big Ideas Communications Challenge In the fast-moving world of IT and network security, customer events are a key to building strong customer relationships. It’s an opportunity to step back and take a look at “the big picture,” to inform, involve and engage a community. Courion Corporation hosts CONVERGE, an annual gathering of […]