The Second D in Preston stands for DESIGN

This blog is part 3 in a series. If you missed part 1, please click here to read that entry, or here to read part 2.

In part 2, we described how Preston Productions helps you DISCOVER the true focus and goals you need to communicate in your meeting, event, video, or webcast. The next step is the DESIGN phase of our 4D process. This is when Preston and your organization really start to put the production wheels in motion. When we say DESIGN, we are not talking about colors or logos or themes. In this phase, we are going to DESIGN the journey and the experience on which we are going to take your audience.

Woman sketching a business plan at a creative office

Woman sketching a business plan at a creative officeWhere DISCOVERY asked “why”, DESIGN asks “how”. How is the meeting going to flow? How are the stakeholders going to participate? How will we engage the audience? How will it all get done? In other words, how will this meeting be a success?

The first step is to build your meeting agenda. Not to be confused with your day-to-day schedule; this agenda is really the flow of sessions, events, and other activities that will all support the themes and messages that need to be received by the audience. To get started, we will form a small team that will be the creators and managers of this meeting. This team will be made up of a producer and writer from Preston and a small group of stakeholders from your company. Together we will design the structure of the event and plot the strategy for getting the right players in the right place with the right message. We have learned that this small group of collaborators is the most efficient way to get your ideas to the stage.

At Preston Productions, we think of your meeting or event as a show. We pay attention to the tone and tenor of each presentation and work with you to position them, ensuring that the pace and impact of the meeting are in sync with your schedule. When all the elements are strung together with care, the audience’s reception can be phenomenal! From “curtain rise” to “curtain call”, everyone is engaged and receiving the messages set forth by you and the team.. Without that, you’ve wasted a lot of money and a lot of people’s time.

By taking time to DESIGN the meeting itself, we are able to gain more efficiency in the production and create a greater impact on the audience. Our next D will show you how we start building the appropriate pieces that will raise your event to a solid, towering success! The conversation will definitely continue!

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