Time to Deliver On Your Corporate Events

When a multi-billion dollar public corporation brings its top 100 global leaders together for three days, what’s at stake? What will justify the time and expense, and make a difference?

We asked ourselves that question when Harsco Corporation once again asked Preston to help plan the agenda for its 2015 Global Leadership Meeting. The company was IMG_4200 copyemerging from a transitional year, with a new CEO, new additions to its executive team, and well-aligned plans and strategies in place. Promises had been made; it was time to deliver. So gaining the active support of this audience would be critical.

Working with Ken Julian, Harsco’s Senior Director of Corporate Communications, and his team, we identified two key aims for the agenda: engage and inspire. This led us to develop a story arc that would move the audience from passive attendance to active participation.

Several agenda topics were set up as conversations, rather than presentations. Burning issues were addressed as the audience engaged in dialog with senior executives and among themselves. Interactive polling and ample networking time also drove engagement.

When our guest speaker, Maestro Itay Talgam, arrived on the third morning, the group was relaxed, receptive, and ready to be inspired. Itay’s TED talk has over two million views, but his personal presence adds even more to the leadership theme. For our Harsco audience, his session offered a new awareness of their role in the company, and of the capabilities they – as leaders – can foster in others.

Finally, to end the conference in a truly active fashion, we crafted a performance challenge. Attendees were sorted into small teams, and given this charge: “tell us who Harsco is now.” Choosing from a variety of settings and formats (skits, game shows, songs, etc.) they summarized the conference experience and takeaways with six-minutes on stage. Enthusiastic competition was part of the process, as teams sought to out-do each other with humor and imagination.

The final message to this group was clear: as leaders, we need each of us to carry the plan forward, deliver on our promise and build the future for Harsco.

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