Are you a Zoom star? Why not?

Start being a Zoom starWe all long for everything to return to “normal,” but online presentations are going to be with us for a while. Everyone has felt that unnerving gut punch as you try to present in an online meeting and receive none of the usual feedback you spent so much time understanding in live presentations. It can be disorienting.

Preston is here to help. Technology aside, presenting online represents a whole new way of preparing and attacking your presentation. Preston has been assisting leaders in addressing and engaging with their audiences on Zoom confidently. While this may all seem new and somewhat foreign to you and your team, Preston is helping others become confident in this venue as well.

Your audience: you can’t see them, you can’t hear them, you must still be able to reach them. Preston helps you do that. We’ll help you reach the audience and then show you how best to engage with them. In this era, speaker training takes on a whole new shape. Let us show you how to form that shape and be successful in your online communications. Let’s have a conversation today and start working on the new virtual you!

Don’t shut the box. Think outside of it!

Rick Preston

Now that working remotely has become the new way of doing business, it is more important than ever to communicate with your employees and customers. You know and trust Preston Productions to help discover your message and deliver it to your audience in the most engaging and effective way possible. We are still doing that, only the delivery method has changed. 

You can still count on us to help you develop the right messaging, but did you also know that we can help deliver it online in a virtual event or webcast? While many of our clients are new to webcasting, Preston Productions has been doing it quite successfully for quite some time now. 

Just as the venue for your live event may be different than other presentations, so too is the virtual event. That doesn’t mean you should not pay attention to reaching the right audience in the right way. I can help you determine the right road to go down and then help you along the journey. Your business still needs to run, and Preston Productions and I are ready to lend a hand. Please reach out to me today with any questions.

 

Thank you,

RickSignature

 

 

 

Rick Preston

 

Don’t let a virus bring your event to a standstill

Nobody’s feeling good about getting on a plane right now. No one’s really looking forward to traveling to a conference, even one in a nice resort town, and sitting in a room with colleagues who have been who knows where.

Maybe you’ve been planning your own conference for months now, but are starting to hear those concerns. As stock markets plunge, your attendance figures are falling off just as fast. So how do you respond? Maybe just cancel the event and just hold some webinars?

That seems like a sure-fire way to disappoint your audience. They go to conferences to see real faces, to rub shoulders and have attentive conversations. Watching the slides all alone just doesn’t have the same impact. But there is a way to make online meetings sparkle, and keep audiences engaged.

That has everything to do with production value. We know how to build online events that capture attention and engage people at the level you need. With the right tools – scripting, visuals, live camera work and interactivity – you can achieve the results you planned to get onsite. And given the right strategy, you can build on the time and resources you’ve already committed and deliver an experience your audience will really appreciate.

As a leader, you want to protect and care for your employees and customers, but you’ve got to make sure you keep growing for them as well. We’ve been working with some of our clients on this very problem and we’re finding great opportunities to engage in authentic ways – without exposing anyone to risk.

Now is the time to prepare; how you plan and how soon you plan will determine your impact.  And when all the uncertainty and anxiety subsides, you’ll be well positioned to execute customer and employee communications without disruption.

Ok, maybe your audience won’t get the nice meals and cocktail hour (though we have ideas about that…) but they’ll know you heard them and respected their concerns.  When you step up and give people a way to connect, they really value it. And in times of anxiety and uncertainty, they value it even more.

Coming This Fall

An Update on the Carter Center Weekend

What would you bid for a hand-built cabinet made by President Jimmy Carter? The question comes up for those who attend the annual Carter Center Weekend retreat. And it sometimes comes up more than once, as auction winners are known to immediately turn around and re-donate their prize to raise additional funds for the organization. This year’s audience contributed a record $1.5 million to encourage heath, peace and democracy.

IMG_9306aThe 2014 Carter Center Weekend at the Cascade Resort in Vail, CO., attracted the largest turnout in the event’s history. With Wayne Jackson on hand to direct production staff, all preparation and logistics involved went smoothly, despite the need to shift into larger spaces to accommodate audiences. “Every year, more content and programs are being offered,” said Jackson, “and despite the beautiful mountain activities and amenities available, attendees filled rooms to hear about issues and solutions.

Wayne’s relationship with The Carter Center goes back more than ten years, beginning with a chance overlap at a venue hosting the BMI event he was managing. Jay Beck, the Center’s senior event consultant recalls: “I soon realized that Wayne is someone who can handle both high-profile dignitaries and hotel employees with respect and efficiency. We’ve built a relationship that minimizes the headaches involved in event production and makes it easier for me to focus on developing quality programs.”

The Carter Center Weekend helps cement long-term relationships with committed donors, whose gifts keep on giving. Preston is proud to provide the skilled professionals who help make it happen.

All Hail the iPad!

I have been a Mac user most of my life.  And to any Mac devotee that comes at a cost.  (No, not the retail value, though my overpriced laptop still lasts three times as long as that other OS version.)  But what I mean is the price to defend my choice.  For in the “business” world we were the outcasts, the troublemakers, and the enfants terrible of the personal computing world.

Then it happened one day.  The CFO of a major global corporation, prepping for our video shoot, revealed her latest tool: her iPad.  What is this I thought?  A business individual, a numbers person, of all things, embracing the enemy?  Is this a victory for the small guy, the rest of us? All hail the…?

Face it. Despite the worldwide acceptance of the “other” operating system as a business tool, you’ve all suffered from Mac envy.  The sleek lines, the intuitive interface, you can’t deny its appeal. And now you have an excuse to own one.  Because the iPad is rapidly becoming the most successful new business tool to be launched in decades. The consulting firm Deloitte estimates that companies will buy some 10 million tablets this year, the majority of them iPads. That’s companies! Not individuals, companies.

Apple is getting serious about the enterprise.  And Salesforce.com CEO Mark Benioff described current IT strategies as the “consumerization of IT.”  What’s good for the consumer is good for business. Does your business have a Facebook account? Wasn’t that once for college kids only?

The bottom line is: in the end it’s all about productivity.  Tablets like the iPad have a deep catalog of business apps that turn this mobile device into a real business workhorse. Companies are distributing them to sales people to take into the field to present products, track orders, videoconference and communicate quickly and easily.

And, they are cool.  Admit it, you always wanted to be on our side. Welcome.