Nobody’s feeling good about getting on a plane right now. No one’s really looking forward to traveling to a conference, even one in a nice resort town, and sitting in a room with colleagues who have been who knows where.
Maybe you’ve been planning your own conference for months now, but are starting to hear those concerns. As stock markets plunge, your attendance figures are falling off just as fast. So how do you respond? Maybe just cancel the event and just hold some webinars?
That seems like a sure-fire way to disappoint your audience. They go to conferences to see real faces, to rub shoulders and have attentive conversations. Watching the slides all alone just doesn’t have the same impact. But there is a way to make online meetings sparkle, and keep audiences engaged.
That has everything to do with production value. We know how to build online events that capture attention and engage people at the level you need. With the right tools – scripting, visuals, live camera work and interactivity – you can achieve the results you planned to get onsite. And given the right strategy, you can build on the time and resources you’ve already committed and deliver an experience your audience will really appreciate.
As a leader, you want to protect and care for your employees and customers, but you’ve got to make sure you keep growing for them as well. We’ve been working with some of our clients on this very problem and we’re finding great opportunities to engage in authentic ways – without exposing anyone to risk.
Now is the time to prepare; how you plan and how soon you plan will determine your impact. And when all the uncertainty and anxiety subsides, you’ll be well positioned to execute customer and employee communications without disruption.
Ok, maybe your audience won’t get the nice meals and cocktail hour (though we have ideas about that…) but they’ll know you heard them and respected their concerns. When you step up and give people a way to connect, they really value it. And in times of anxiety and uncertainty, they value it even more.