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Don’t Cascade into the Communications Gap!

How clearly does your leadership message reach its audience?  Too often, a dangerous gap emerges between what is being said, and what is being heard. When a strategic message needs to reach a wide audience of employees or customers it’s often entrusted to specific “spokespeople” – say, CEOs, executives or public relations staff.  This has […]

It’s the 21st Century: Have You Seen Your Customer Lately?

Customer engagement is a hot topic.   As companies dive into social media and online strategies, buyers have more opportunity to research and discover information about your company – and about your competitors as well. Customers are smarter, more informed and more focused on their own needs and solutions than ever before. For salespeople this is […]