The Vancouver Olympics ended on a glorious note last night. As in the opening ceremonies, the audience, covered in their white ponchos, became part of the canvas. And for those of us in the “business,” who knew someone was wrong when the fourth leg of the cauldron never materialized on opening night, the “do-over” was simply brilliant. It was live, and we all experienced it as those present in Vancouver did. It was a show. It was an event.
Today’s business communication leaders can learn from this. If you need to create an indelible impression on your audience you need to immerse them in it. You need to invite them in and not be ashamed when you make a mistake. They are watching you as you watch them. Don’t be afraid of making it a show. They are clamoring for it. All the world, after all, is a stage.