This blog is part 2 in a series. If you missed part 1, please click here to read that entry.
In part 1 of our blog series, we discussed how all of your communications processes have changed. Preston Productions can help you communicate with your people and customers in ways you may have never thought. Our process for doing that is something we call “The Four D’s.” This method is our prescriptive technique to make sure that you are using the right techniques to communicate your message in a way that is not only effective but efficient.
The first D is DISCOVERY; this is the primary step in helping focus your objectives and making sure your goals are achieved. It will also help decide what is the correct vehicle to reach your goals while getting the most value for your communications dollar. While your need for an event such as a sales meeting or leadership forum may be clear, it is also important to define your purpose for this meeting and make sure that your audience is motivated, aligned, and engaged to receive your communications.
The DISCOVERY process is all about creating the right message. We have learned how to ask the right questions and listen to your goals. DISCOVERY will show you how to set up an important feedback loop. This loop will involve feedback between you and your people, and equally important, your people and your audience. This two-way communication an essential, to make sure that your goal has a solid purpose and that the message you are imparting continues to resonate with your audience after the event.
Our DISCOVERY process will begin to create the backbone of your event. It will identify the messages that need to be received by your audience and who from your team should deliver those messages. It will set you on a path to build an event that will engage and incentivize your audience.
Thorough DISCOVERY at the start will make for an efficient production process right through the event itself. Not only will it add quality to your messaging, but set the foundation for the remaining 3D’s in our process. As a result, your whole event will be more cost-effective and more audience effective!
Our next D will show you how we begin to form an event or communication that will have a predictable and measurable outcome, all the while delivering efficiency and value to your message. The conversation continues.