by Rick Preston
At Preston Productions, we think a lot about what it takes for a leader to be a courageous communicator on stage. Over the years we’ve worked with executives who are charismatic, bold and visionary. We have also worked with those who are scared to death to stand up on a stage and speak their truth, even when they are a force for innovation behind a desk. It is our job to help those leaders articulate their vision in a way that connects with their followers.
To some courageous communicators, the fear of being on stage becomes a deterrent to sharing brilliant concepts and ideas. It is imperative that this fear does not get in the way. This is easier said than done, but often a dissection of the fear can help a leader realize how important his or her message really is.
Author Marianne Williamson said, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be?”
With that in mind, here are five essential things I believe a leader must do to be a courageous communicator…
1. Believe in your message.
It is impossible to deliver a message well if you don’t believe in what you are saying. It doesn’t have to be a popular idea. It doesn’t have to be an idea that is easy to grasp or understand. You just need to believe in the message and we can find a way to craft it in such a way that it makes an impact and moves your followers.
2. Invite a real conversation.
Courageous communications are designed to elicit a response. They are not simple orations. They should never be a one-way street. You are making a statement to your group, because they have a stake in the message. They will respond and you should want to engage in that conversation. The reason to stand on a stage is not to dominate the message, but rather to deliver it to many people at once, as it would often be nearly impossible to have more intimate, one-on-one conversations with each member of the audience. That doesn’t mean you don’t want the delivery to trigger a reaction. Language that engages and inspires requests a response.
3. Speak to everyone in the audience.
Assuming you have invited the right audience to the meeting, presentation, training or other venue, you should be able to speak to everyone in the audience. The reason to deliver your message is to transfer your belief, to educate your audience and to prompt an inspired response. Your job as a leader is to lead change, give credit and require accountability. In this triad of communication, there is something for everyone in your audience, so leave no participant untouched.
4. Speak simply.
Courageous communications do not need to be complicated. In fact, one of my favorite Albert Einstein quotes is, “If you can’t explain it simply, you don’t understand it well enough.” Einstein totally gets it. One of the challenges in helping leaders craft courageous communications is to get them to break down the message. Your audience should have no reason to say they didn’t understand the intent of the communication. Simplicity leaves nothing ambiguous. The vision is clear. The mission is actionable. While the expected result may be challenging, there is no doubt what it is.
5. Transfer your belief.
When you start with believing your message, then your mission in delivering courageous communications is to transfer your belief to the audience. Belief is at the root of success as a communicator. When you let your light shine, you unconsciously give others permission to be their best as well. When you let others into your message and allow them to see themselves as part of the vision, you suspend fear together. The word “inspire” means “to breathe into, to inflame.” When you transfer your vision to another, you imbue that person with your belief in the fact that this can work.
Your courage as a leader and communicator gives safety to others. Whether your message contains news of a new product or direction, shares a challenge that is plaguing the audience individually or uncovers a truth that only you knew before you communicated it, your courage in sharing this information is key in the organization moving forward. Confronting the truth allows those following you to join the conversation. It gives them meaning in the situation and allows them to communicate as well.
Courageous leadership requires the passion to build extraordinary content and the courage to deliver it to your audience. It defines true leaders and the success of organizations large and small. We honor those who want to face their fear, find the center of their courage and inspire others to be great right along with them.
For more on Courageous Communications, visit http://www.prestonevents.com