You can’t spell PRESTON without 4 D’s

Business problems and support
Like it or not, your company’s sales process has changed. Today, sales are not just generating revenue, but are part of your organization’s overall productivity. Everyone in your company is involved in the sale. The products are more complex. The customers are more demanding. And everyone has to be a fully aware member of the sales team. Yes, your sales process, in fact, all of your processes, have changed but has the way you communicate to your people changed?

The customer has changed too. Today, customers are able to learn more about you and your products or services by viewing your webpage, reading white papers, or any number of data points that are easily accessed online. The customer may be a purchasing agent, an engineer, an administrative assistant, or just about anyone at the client company. Yes, the customer has changed, but has the way you communicate with them changed too?

Now, more than ever, it is important to communicate with your people to keep them motivated, engaged, and aware of their part in the company’s sales process. Simply saying “help out!” is not going to cut it. Face-to-face communications are the most powerful tools a leader has to get everyone on board and participating in a meaningful way.

How will you know if everyone on your team is all on the same page? Over the next few months, we will share with you a series of articles about our formula to help leaders organize their ideas, focus their message, and communicate with all the people who are part of the new processes. We call it “The Four D’s” and we will roll it out over the next several weeks here on our website. We hope by sharing these ideas we will start a conversation.

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