When the Client Gets It & the Results Don’t Lie

By Rick Preston

Last week, we were very excited to work on a project with a great new client. The CEO is one of the courageous leaders we love to work with. He has vision, he listens, he takes risks. After the online video broadcast that we did with him, which we considered very successful, I received the following email at 10PM the same night…

Today was a special day. I want to thank you for pushing me out of my comfort zone (once again) to help me communicate my message to our global community in an effective, impactful, and fun way. Thank you for helping me take this from an idea to an amazing event, show, and broadcast and for making this event totally engaging for those in the room and for those watching online. Speaking of those watching the broadcast from around the world, here is some of what they shared with me afterwards:

“Fantastic, very engaging, and I think it is a perfect format for getting multiple ideas across.”

“I loved the new format. So professional!”

“Great job on the new format. I am a remote worker, but I felt like I was there with you all.”

Score!
Notice I say that this CEO has vision, he listens, he takes risks. However, the only way we get hired a second time is when the results from the field confirm that the vision is understood and the risks that we recommend are working. When I started in this business more than 25 years ago, it was all about face-to-face communication with big groups at trade shows and product launches and conventions. It was about glitzy sets and powerful slide shows (yes, slide shows). There are still components of that in our work.  However, the larger challenge now is to communicate that vision, that product launch, that investor confidence, when everyone is looking at a screen in a different corner of the world.

When someone experiences our work with a courageous leader and says, “I am a remote worker, but I felt like I was there with you all,” we do high fives at Preston Productions. There is no higher praise or more meaningful feedback. It proves the risk was worth it and the medium is right.

Thanks to all the clients who share the results with us. It’s the best way for us all to learn together about the most powerful way to deliver a message.

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