EMC Corporation: Preston Promotes Growth for EMC

The Communications Challenge

Press and investor relations are key strategic activities for fast moving companies like EMC Corporation. Sensitivity to both audience expectations and the needs of key executives is required. Preston’s ability to grasp messages and respond quickly with creative concepts, along with thorough planning and dependable execution provides EMC Global Communications and Investor Relations staff with the resources to move fast and stay on target. Plus, our access to skilled production resources throughout the world facilitates consistent and timely employee communications.

Key Programs and Solutions

  • The Next Generation of Enterprise Storage: Laser reveal highlighted breakthrough technology of Symmetrix product line, launched at NYC’s Hudson Theater and the Paris Louvre Museum.
  • Escape Velocity: Global roll out of software solutions for storage management with staging and video media adapted to suit audiences in New York, London, Singapore, as well as archived webcast.
  • Global Sales Managers Meetings: Bringing teams together in Latin America, Europe, North America and Asia demanded clear communication, speed and flawless execution by Preston technical personnel.
  • EMC Forum Seminars: Polished and consistent delivery was critical to this one-day touring event, which features executive presentations tailored to North American audiences.

The Communications Outcome

From its early days as an aggressive challenger in the market for information storage systems, to its present stature as a leading software and solutions provider, EMC has selected Preston to create and manage highly visible events all around the planet.